Bernie SmilovitzSpeaker. Sportscaster. Spokesperson.
For 38 years, Michigan invited Bernie into its living rooms every night. Brands hire him for exactly that: a face the Midwest already knows, working for you on camera, on the air, and at your event.
38
years as Detroit’s sports voice
48
years in broadcasting
#1
newscast he helped power in Detroit
the asset
why bernie works for brands
instant recognition
A face and a catchphrase that generations of Michiganders know on sight.
earned credibility
Nearly five decades on the air without losing the audience’s trust.
one-take professional
Live television, five nights a week, since 1979 means he hits the mark, on time, every time.
actually funny
Warmth and wit that make a message land... and be remembered.
the work
the work
01
brand spokesperson & ambassador
Ongoing partnerships where Bernie is the face and voice of your brand across broadcast, digital, and live activations. Best for brands serving Michigan and Midwest audiences who already know him by first name — and national brands looking for a trusted Midwest face.
02
commercials & campaign work
On-camera and voiceover work for TV, radio, and social campaigns. Decades of broadcast polish, plus comedic timing you can’t get from just anyone.
03
psas & community campaigns
Public-service and civic campaigns carry further with a trusted messenger. Bernie has spent his career raising money and goodwill for Detroit causes — over $2 million for Gleaners alone — and takes on select civic and nonprofit campaigns as booked engagements.
04
appearances & media
Grand openings, corporate events, media tours, and podcast/press appearances. If it helps your story to have Detroit’s favorite sports voice in the room, he’s available.
let’s put that trust to work
Tell us about your brand, your audience, and what you have in mind. Select ‘Spokesperson / brand work’ in the form and we’ll come back to you quickly.